PR - CHANEL VITALUMIÈRE COMPACT DOUCEUR

Today, I'd like to share this press release with you for the newest Chanel Compact make up - Vitalumiere Compact Douceur.

Enjoy!

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VITALUMIÈRE COMPACT DOUCEUR

LIGHTWEIGHT COMPACT MAKEUP

RADIANCE, SOFTNESS AND COMFORT - SPF 10

The Featherweight Complexion by CHANEL

According to CHANEL, the Complexion must be approached with SIMPLICITY and

PLEASURE, FRESHNESS and LIGHTNESS, GENTLENESS and SUBTLETY.

With the launch of VITALUMIÈRE ÉCLAT COMPACT, women had discovered a compact foundation with perfectly natural radiance. Signs of fatigue were corrected with an optical effect thanks to an ideal control of light.

Today, CHANEL goes one step further and delivers more comfort, fineness and weightlessness, while making the most of its light expertise. VITALUMIÈRE COMPACT DOUCEUR unveils exceptional sensoriality, a surprising blend of gentleness and weightlessness for an even, luminous complexion, naturally glowing with freshness.

EXCEPTIONAL SENSORIALITY

Never before has a compact powder foundation been this lightweight, while delivering

a sensation this comfortable. Formulated with a technology appreciated in Asia for its sensorial properties, VITALUMIÈRE COMPACT DOUCEUR offers a texture that provides all the comfort and richness of a cream in an exceptionally lightweight and incomparably gentle pressed powder. A veritable feat that transforms each application into a moment of well-being and pleasure.

CHANEL adds two new steps to a tried-and-tested method to optimize the sensorial

properties of the texture: whipping and sifting.

- WEIGHTLESSNESS AND CREAMINESS are provided by the whipped blend of powders, water and binders resulting in a creamy, evanescent texture.

- COMFORT is ensured by the presence of active ingredients whose efficacy is preserved by slow heating at a low temperature when they are added to the mixture.

- FINENESS AND GENTLENESS are guaranteed by sifting, before the mixture is pressed.

RESULT

VITALUMIÈRE COMPACT DOUCEUR offers an exceptional feel and an instant, effortless application to the skin with no sensation of heaviness or tightness throughout the day.

A COCKTAIL OF GENTLENESS, COMFORT AND RADIANCE

Due to its formula and active ingredients, VITALUMIÈRE COMPACT DOUCEUR promises wonderful comfort on application. Known for its moisturizing agents, peach extract helps keep skin soft and supple all day long.

In addition, High-Definition Light Pigments illuminate the face with a luminous halo. Directly inspired by the optic technology of plasma screens, this combination of three pigments (red, green and blue) helps diffuse white light with a sheer finish. The complexion glows in just one application on sweep, but that’s not all: it is also naturally evened out. Signs of fatigue are discreetly and subtly swept away.

RESULT

VITALUMIÈRE COMPACT DOUCEUR ensures a perfect complexion with the utmost

comfort. It becomes one with the skin for a natural powdery finish with light to medium coverage. In addition, SPF 10 protects the skin from sun rays.

A VITALUMIÈRE COMPACT DOUCEUR FOR EVERY WOMAN

VITALUMIÈRE COMPACT DOUCEUR comes in a range of six shades (to choose from amongst eight), available in two harmonies: BEIGE for a natural tone-matching result and BEIGE ROSÉ for an anti-fatigue result. Every woman can find the intensity that suits her, no matter what her skin tone, from the fairest to the darkest.

A TRAVEL-FRIENDLY COMPACT CASE

Elegant, discreet and practical with its large mirror, the refillable black case slips into any bag, making it the ideal companion for touch-ups during the day.

EASY, FOOLPROOF APPLICATION

Apply VITALUMIÈRE COMPACT DOUCEUR with the brush for a natural result or with the sponge for more coverage. To enhance the makeup result, add a touch of colour to cheeks with the new shades of JOUES CONTRASTES: DISCRÉTION, a sheer pale pink, and ÉVOCATION, a chocolate brown.

THE VITALUMIÈRE RANGE

VITALUMIÈRE FLUID SPF 15

For long-lasting moisturization (8 hours) and a makeup result with a satiny finish.

VITALUMIÈRE AQUA SPF 15

For a “second skin” effect and a makeup result with a natural finish.

VITALUMIÈRE AQUA COMPACT SPF 15

For refreshing moisturization and a makeup result with a natural powdery finish.

VITALUMIÈRE COMPACT DOUCEUR                                                                £42.50

            (Lightweight Compact Makeup. Radiance, Softness and Comfort SPF 10)

Beige Rose 22                                                  

Beige 10                                              

Beige 20                                                          

Beige 30                                                          

Beige 40                                              

Beige 50

            REFILL                                                                                                             £32.00

Beige Rose 22                                                  

Beige 10                                              

Beige 20                                                          

Beige 30                                                          

Beige 40                                              

Beige 50

JOUES CONTRASTE                                                                                   £31.00

(Powder Blush)

Discrétion (Limited edition)

Evocation

VITALUMIÈRE FLUID                                                                                   £34.00

(Satin Fluid Makeup SPF 15)

Beige 70

Beige 80

VITALUMIÈRE AQUA                                                                                    £32.00

(Fresh and Hydrating Cream Compact Makeup SPF 15)

Beige    70

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Collection is available from October 18th 2013.